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Episode 23 | Wayne Brozek

Embracing AI and Data in Parts Management | Wayne Brozek

REAL-TIME EQUIPMENT VALUATION & PRICING

POWERED BY THE FASTEST GROWING, MOST TRANSPARENT FARM EQUIPMENT AND HEAVY MACHINERY DATABASE

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In this episode, Andy Campbell sits down with Wayne Brozek, founder of WB Global Services, to discuss what truly drives aftermarket performance inside equipment dealerships. Drawing on decades of leadership in parts and service, Wayne emphasizes that sustainable profitability starts with disciplined, repeatable processes. From early lessons in inventory management to today’s AI-driven predictive stocking tools, he explains how strong operational fundamentals separate high-performing dealerships from the rest.

Chapters

The Importance of Mentorship in Dealership Operations 01:41
The Evolution of Data in Parts Management 03:15
Establishing Effective Processes for Success 05:06
Understanding Absorption in Dealerships 07:25
Integrating Parts, Service, and Sales 14:22
The Impact of AI on Parts and Service 20:03
Preparing for Future Market Changes 21:39
Utilizing CRM for Absorption Improvement 25:34

▶ Key Takeaways

Understanding absorption is key to dealership profitability, and data and AI analytics have transformed how parts inventory is managed.
Transparency in financials can drive performance improvements.
Dealerships must prepare for market changes and upcoming waves of demand.
Effective communication between departments enhances overall performance and using CRM systems can identify gaps and improve communication.

▶ This episode's guest

Wayne Brozek is the founder and CEO of WB Global Services, a consultancy dedicated to helping equipment dealerships improve aftermarket performance, operational discipline, and leadership effectiveness. Wayne brings more than three decades of hands-on dealership experience, having worked his way up from a high-school parts delivery driver to senior leadership roles, including Vice President of Aftermarket for a large multi-store dealership group.

Throughout his career, Wayne has been deeply involved in parts and service operations, inventory management, absorption strategy, and leadership development. Today, through WB Global Services, he works directly with dealership owners and management teams across North America to identify inefficiencies, strengthen processes, and build sustainable aftermarket profitability. Wayne is also a frequent industry speaker and educator, known for his practical, no-nonsense approach to helping dealers turn parts and service into long-term competitive advantages.